E-Cigarette Brands in the United States Skyrocket by Nearly 50%: A Growing Trend in 2023

Q: How many e-cigarette brands are there in the U.S.?

A: By the end of 2022, the number of e-cigarette brands in the United States has increased by nearly 50%, to 269. The number continues to increase.

Q:How many e-cigarette devices sold in the U.S. ?

A:Up to June 2023, have nearly tripled to over 9,000 since 2020. The number continues to increase too.

Q: How many types of disposable vaping products are there in the U.S. market?

A: There are now more than 5,800 unique single-use products available in a variety of flavors and formulations, a 1,500% increase from 365 in early 2020, the data shows.

Q: What is the marketshare of disposable vapes in the entire U.S. e-cigarette market?

A: Inexpensive disposable e-cigarettes were once a niche market, accounting for 40% of the roughly $7 billion retail e-cigarette market.

Q: How many e-cigarette products have passed the PMTA application of FDA?

A: As of July 18, 2023, the FDA has only approved PMTA applications for 23 e-cigarette products so far. Moreover, these 23 products belong to three-cigarette brands: Muse, Logic, and NJOY. Muse is the first brand to pass the PMTA application of FDA.

Q: What are the best-selling e-cigarrete vapes in the U.S.?

A: The top 8 are: Vuse, Juul, EBDesign (Elf Bar), ESCO Bar, NJoy, Breeze Smoke, Puff Bar, ESCO Bar.

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References: Thousands of unauthorized vapes are pouring into the U.S. despite FDA crackdown


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