FDA Issues Warning Letters on Illegal Disposable Vapes: Is Elf Bar Putting Teens at Risk?

FDA warning letters to disposable vape brand and retailes

The FDA has issued warning letters to various retailers selling such products to curb the sale of illegal disposable vapes in the U.S.. Additionally, the FDA allowed customs officials to seize shipments of Elf Bar and other unauthorized brands at U.S. ports last month.

Elf Bar is a well-known brand of disposable e-cigarettes, known for its appealing flavors like cotton candy, which are believed to attract teenagers. The availability of fruit and candy flavors has raised concerns among regulators as they fear that such flavors may contribute to an increase in teenage vaping.

The concern is not only about unauthorized e-cigarettes flooding the market but also about the safety implications of these products. The FDA and the Centers for Disease Control and Prevention (CDC) have reported thousands of calls to U.S. poison centers related to e-cigarettes. Elf Bar has been frequently mentioned in these incidents, which has raised concerns among government scientists about a rise in nicotine poisoning cases associated with this brand.

Despite the efforts made by regulatory authorities to control and regulate the vaping industry, new disposable products, including those from Elf Bar, keep launching. The popularity of disposable e-cigarettes has grown significantly, with Elf Bar becoming the top-selling disposable e-cigarette in the U.S. and the third-best selling e-cigarette overall. This indicates the need for continuous and vigilant action by regulators to address the issues related to the vaping industry and the potential health risks associated with such products.

In conclusion, the information provided highlights the FDA’s actions against unauthorized disposable e-cigarettes, particularly targeting brands like Elf Bar, due to concerns about their appealing fruit and candy flavors attracting teenagers. The reports of thousands of calls to U.S. poison centers related to e-cigarettes, with Elf Bar frequently mentioned, have raised safety concerns and indicate the need for further regulatory measures to address the challenges posed by the growing popularity of disposable e-cigarettes in the market.


On July 27, 2023, FDA issued warning letters to three distributors – ABS Distribution Inc., EC Supply, Inc. and Easy Wholesale, LLC – for selling and/or distributing multiple unauthorized e-cigarette products. The illegal products listed in the warning letters include the popular and youth-appealing e-cigarette products Elf Bar/EB Design, Esco Bars, and Puff Max. 


Which e-cigarette brands received FDA warning letters?

As of July 28, 2023, the FDA has issued warning letters to the following disposable vape brands:

  • Elf Bar
  • EB Design
  • Esco Bars
  • Puff Bar
  • Hyde
  • HQD
  • Myle
  • Juul

The FDA has warned these companies that they must stop distributing their products in the United States immediately or face further enforcement action.

The FDA is concerned about the potential health risks associated with disposable vapes, especially among youth. Disposable vapes are often marketed in flavors that appeal to young people, and they can contain high levels of nicotine. Nicotine is highly addictive, and it can have serious health consequences, especially for young people.

Which companys received FDA warning letters?

The FDA has issued warning letters to a number of e-cigarette brands in recent years. Here is a list of the most recent warning letters, which were issued on July 27, 2023:

  • ABS Distribution Inc. for distributing Elf Bar/EB Design and Esco Bars e-cigarettes.
  • EC Supply, Inc. for distributing Elf Bar/EB Design and Esco Bars e-cigarettes.
  • Easy Wholesale, Inc. for distributing Elf Bar/EB Design and Esco Bars e-cigarettes.

These companies are accused of distributing unauthorized e-cigarettes that are appealing to minors. The FDA has warned these companies that they must stop distributing these products immediately or face further enforcement action.

What impact will the warning letter of FDA have on the e-cigarette industry?

The warning letters from the FDA are likely to have a significant impact on the e-cigarette industry. The letters are a clear signal from the FDA that it is taking the issue of youth e-cigarette use very seriously. This could lead to a number of changes in the industry, including:

  • A decrease in the availability of e-cigarettes, especially those that are flavored or marketed to youth.
  • An increase in the cost of e-cigarettes, as companies try to offset the costs of complying with FDA regulations.
  • A decrease in the number of young people who use e-cigarettes.

The FDA’s warning letters are a positive step in the fight against youth e-cigarette use. However, it is important to note that the FDA has not banned e-cigarettes. This means that e-cigarettes will still be available to adults, and that some young people will still be able to obtain them. The FDA’s actions are a step in the right direction, but more needs to be done to protect young people from the dangers of e-cigarettes.


[1] FDA warns stores to stop selling Elf Bar, the top disposable e-cigarette in the US

[2] Thousands of unauthorized vapes are pouring into the US despite the FDA crackdown on fruity flavors

[3] FDA Inspection Blitz Leads to More Than 180 Warning Letters to Retailers for the Illegal Sale of Youth-Appealing Elf Bar and Esco Bars E-Cigarettes

[4] FDA Puts Distributors on Notice for Illegal E-cigarettes Popular with Youth, Including Elf Bar/EB Design and Esco Bars


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