Rise of New Disposable Brands: Threatening Vuse and Juul’s Market Share

According to the latest Nielsen convenience store report, Reynolds’ Vuse e-cigarette continues to occupy the leading position in the U.S. market, with a slight increase in market share.

As of now, Vuse accounts for 42.3% of the U.S. e-cigarette market share, Juul, which ranks second, accounts for 25.6%, NJoy, which ranks third, accounts for 2.8%, and blu ecigs, an e-cigarette brand of Fontem Ventures, a subsidiary of Imperial Brands, accounts for 1.3%.

Consumer demand for tobacco products has fluctuated over the past 12 months, driven by inflation and rising cigarette prices. In recent months, due to the risk of delisting Juul e-cigarettes and Juul’s lawsuits, the market share growth of Vuse has been accelerated.

Some new disposable brands are slowly taking market share from Vuse and Juul as well.

Reference: https://journalnow.com/