Background
Over the past few years, the global e-cigarette market has experienced a steady expansion due to the growing popularity of vaping devices, change in lifestyle preferences, and the increasing health awareness. In countries like the US, the e-cigarette market has witnessed significant growth. In the first half of 2023, the e-cigarette industry in the US experienced some fundamental changes too. In this blog post, we’ll take a closer look at the US e-cigarette market performance in H1 2023, the trends that played a vital role in defining the market dynamics, and the impact on the industry’s future.
Table of Contents:
Market size and growth
The US e-cigarette market is estimated to be worth around $8.28 billion in 2023. This represents a growth of 3.87% from 2022. The market is expected to continue to grow in the coming years, reaching a value of $10.42 billion by 2027.
Offical Data
There are a number of key trends that have shaped the US e-cigarette market in the first half of 2023. These include:
The U.S. International Trade Commission: About 400 million e-cigarettes will be legally and compliantly imported to U.S. in 2022, and 99% of imported e-cigarette products will come from China.
The U.S. International Trade Commission: The United States International Trade Commission: From January to May this year, the United States imported 175 million e-cigarettes, a decrease of 2.17% compared to 179 million from January to May last year. In May alone, the United States imported 39.65 million e-cigarettes, a year-on-year increase of 116.93% compared with May of last year, and a month-on-month decrease of 7.80% compared with April this year.
The data of July is still not released.
Key trends
There are a number of key trends that have shaped the US e-cigarette market in the first half of 2023. These include:
- The rise of disposable vapes. Disposable vapes are becoming increasingly popular, as they are a convenient and affordable way to try vaping. In the first half of 2023, disposable vape sales accounted for around 51.8% of the total e-cigarette market.
- The decline of flavored e-cigarettes. In recent years, there has been a growing concern about the use of flavored e-cigarettes by young people. As a result, a number of states have banned the sale of flavored e-cigarettes. This has led to a decline in the sales of flavored e-cigarettes in the US market.
- The growth of pod-based systems. Pod-based systems are becoming increasingly popular, as they offer a more user-friendly and discreet vaping experience. In the first half of 2023, pod-based systems accounted for around 30% of the total e-cigarette market.
Conclusion
The first half of 2023 saw significant changes in the US e-cigarette market, from market share, e-liquids and flavors, regulatory policies, vaping community trends, to perceptions around vaping. The industry’s future is uncertain, but it is evident that a lot more changes will shape the market dynamics. As a vaping consumer, it is vital to stay up-to-date with upcoming trends, regulations, and innovations. Understanding the market and the factors defining it puts you in a better position to align with the products and brands that will benefit and satisfy your vaping needs.
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References：
【1】超万亿！同比增长14.4% — chinese official media source
【2】UNITED STATESINTERNATIONAL TRADE COMMISSION
【3】E-cigarette sales surge — and so do calls to poison control, health officials say
【4】Flavored e-cigarette sales are booming despite federal crackdown
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