Vuse’s market share grows while Juul falls

R.J. Reynolds Vapor Co. continues to widen the gap between Vuse and Juul in market share, according to a new report from Nielsen Convenience Stores.

Vuse’s market share rose to 42.2 percent from 41.5 percent in the previous report, while Juul’s fell to 26.1 percent.

Nielsen’s latest analysis covers the four-week period ending March 25, according to media reports.

According to Barclays, Nielsen primarily covers large chains. For smaller chains, the group extrapolates trends, which is why trend changes don’t show up immediately in Nielsen.

Consumer demand for tobacco products has ebbed and flowed over the past 12 months, largely driven by inflation and the recent rise in the price of traditional cigarettes.

Third-ranked Njoy was flat at 2.7 percent, while Fontem Ventures’ blu eCigs was flat at 1.4 percent.

Altria Group Inc. sent another jolt to the tobacco industry on March 6 when it confirmed it would pay $2.75 billion in cash for full ownership of Njoy.

Altria cleared the way for Njoy by exiting its minority stake in Juul, the second-largest e-cigarette company, while acquiring global licensing rights.

Juul’s four-week dollar sales in its latest report fell from a 50.2% increase on August 10, 2019 to a 23.9% decline in its latest report.

In comparison, Reynolds’ Vuse was up 31.1 percent in the latest report, while Njoy was down 10.9 percent, blu eCigs was down 37.4 percent and Japan Tobacco’s Logic was up 5.2 percent.

As recently as May 2019, Juul captured 74.6% of the U.S. e-cigarette market.

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